What small law firms actually spend on marketing, what it costs to get a new client call, and how to tell whether your agency is working for you — or for themselves.
What's inside
Real cost per call benchmarks for family law, PI, and estate planning
Where your $3,000+/mo actually goes — line-by-line
Four hidden markups most agencies don't disclose
A fill-in worksheet to calculate your own marketing ROI
Healthy campaign benchmarks by practice area and market size
Ten questions to ask before signing (or renewing) with any agency