What does the $1,000/month fee include?

The $1,000/month flat fee covers one practice area and one office location. It includes ad setup, ongoing management, a live reporting dashboard, weekly summaries, and a monthly review call.

Is ad spend included in the $1,000/month?

No. Ad spend is separate and goes directly to Google — billed to your own card at cost, with zero markup. We recommend starting at $1,500/month in ad spend for most markets, but you decide.

No contract. You're month-to-month and can cancel anytime with no termination fee.

What if I have multiple practice areas or locations?

Each additional practice area or office location is an add-on. No matter how many you add, your total fee to us never exceeds $2,500/month.

Do you guarantee a specific number of leads?

No. We show you the math and use conservative estimates, but we don't promise a specific number of leads. Anyone who does is not being straight with you. What we do promise is transparency — you'll see every lead in a live dashboard.

Pricing | Crow & Pitcher — $1,000/Month, No Markup, No Contract

One flat fee. Everything included.

Service Tier	What you pay	What it covers
Base retainer	$1,000 per month	One practice area, one office location. Ad setup, management, live dashboard, weekly summary, monthly review call.
Additional practice area	+$500 per month each	If your firm handles more than one area (e.g., family law and estate planning), each extra area gets its own ad setup, tracking, and reporting.
Additional office location	+$300 per month each	If your firm has more than one office, each location gets separate targeting and reporting.
Monthly cap	$2,500 month max	No matter how many practice areas or locations, your total fee to us never exceeds $2,500/month.

Base retainer

$1,000 / month

One practice area, one office location. Ad setup, management, live dashboard, weekly summary, monthly review call.

Additional practice area

+$500 / month each

Each extra practice area gets its own ad setup, tracking, and reporting.

Additional office location

+$300 / month each

Each additional office gets separate targeting and reporting.

Monthly cap

$2,500 max / month

No matter how many practice areas or locations, your total fee to us never exceeds $2,500/month.

Ad spend is separate and always at cost.

You pay Google directly from your own card. We never mark it up, never bill you for it, and never touch it. What Google charges is what you pay — nothing more.

Ad Spend

How much should you budget for ads?

Your ad spend goes directly to Google — we recommend a starting point based on your market, but you decide how much to spend.

$1,000

Conservative markets

Recommended

$1,500

Most markets

$2,000+

Competitive markets

Here's what matters: your free lead estimate will show you exactly what different budgets produce in your specific market. Not a range, not an average — the actual cost per lead call in your zip code for your practice area. That's the number that makes the decision easy.

What's not included (because we think you should know)

Ad spend

That's separate and goes directly to Google. We recommend $1,000–2,000/month to start, but you choose.

Website redesign

We optimize your ads, not your website. If your site needs work, we'll tell you — but that's a separate project.

Guarantees

We show you the math and use conservative estimates. But we don't promise a specific number of leads, because anyone who does is lying.

Still not sure?

The best way to decide is to see your numbers.

We'll pull the cost of a lead call in your market for free. If the math works, we'll walk you through it on a quick call. If it doesn't, you'll know — and you won't have spent a dollar to find out.

Get Free EstimateGet Your Free Lead Estimate

No monthly contracts Cancel anytime